Three exceptional Hotel Polaris Gift Cards awarded at the event.
Lock in your room at Hotel Polaris while the best options are still available.
Reserve your spot for tours, the ski weekend, and other limited-capacity experiences.
Be the first to receive schedule details, speaker news, and event announcements.
Join Maaco's most important event of 2027 as owners, operators, industry experts, sponsors, and brand leaders come together in Colorado Springs to shape the future of our business. Set against the backdrop of the United States Air Force Academy, a symbol of ambition, excellence, and achievement, this year's convention is designed to challenge thinking, spark innovation, and unlock new opportunities for growth.
Over four days, you'll gain exclusive insights into the strategies shaping Maaco's future, hear from top-performing operators, explore emerging opportunities, and build connections that extend far beyond the convention itself. From business-building ideas and leadership development to industry trends and innovation, every session is designed to help you strengthen performance and create momentum heading into 2027.
This is more than a convention. It's where the network comes together to exchange ideas, celebrate success, uncover new opportunities, and align on the future of the brand. The conversations, insights, and opportunities shared in Colorado Springs will influence how we grow, compete, and win in the years ahead.
Set against an inspiring setting and guided by our theme, Sky's the Limit, you'll be challenged to think bigger, lead boldly, and pursue what's possible for your business. Whether you're looking to unlock new growth opportunities, sharpen your competitive edge, or connect with some of the most successful operators in the system, this is where it happens.
The strategies, relationships, and opportunities that will define 2027 are waiting in Colorado Springs. Register today and be part of what comes next.
Discover new ways to drive sales.
Learn strategies from top-performing operators.
Connect with fellow franchisees and industry partners.
A new partnership and fundraising efforts supporting our veterans.
Explore the latest products, services, and partners driving the brand.
Be first to hear the plans shaping the year ahead.
Discover what's new and what's next for Maaco.
Learn directly from the operators achieving the strongest results.
Ask your questions in an unscripted town hall setting.
Every year, franchisees leave conventions with ideas, relationships, and action plans that help shape the year ahead. The conversations happening in Colorado Springs will influence how we grow together in 2027.
Col. Nicole Malachowski, USAF (Ret.), defies expectations. As the first woman pilot to join the Thunderbirds Air Demonstration Squadron, a combat veteran, and a White House Fellow, her 21-year Air Force career was filled with groundbreaking achievements. She has been inducted into both the National Women's Hall of Fame and the Women in Aviation International Pioneer Hall of Fame — and even has a Star Trek starship named in her honor.
Nicole's life took an unexpected turn when a tick-borne illness left her unable to walk or speak for nearly nine months, but her resilience and determination helped her overcome the odds. Today, she inspires audiences with stories from her military career and personal journey, urging people to rise above resilience and embrace resurgence.
What your week and time on-site will look like at the 2027 Maaco Convention. Times and sessions are subject to change.
The following fees apply during registration. A badge and registration are required to attend any Maaco event.
Hotel Polaris is a resort-style, mid-century modern hotel inspired by aviation. A AAA Diamond Hotel, it sits in Colorado Springs at the heart of the attractions and experiences of Colorado's popular Pikes Peak region.
As a guest of the Maaco Convention, you are responsible for booking your own accommodations.
Book by December 21st to receive the group rate.
You are responsible for booking your own flights and securing ground transfers to and from the resort.
Fly directly into Colorado Springs Airport (COS). Alternatively, travelers often use Denver International Airport (DEN), located about 56 miles north.
From Colorado Springs (COS): Uber, Lyft, taxis, and rental cars are readily available for the approximately 25-minute transfer to the hotel.
From Denver (DEN): Rideshare, rental cars, and shared shuttles are available. The drive is approximately 1 hour depending on traffic.
Nestled at the base of the Rocky Mountains, Colorado Springs blends natural beauty with a spirit of ambition and exploration. From sweeping mountain vistas to its proud military heritage, the city inspires big thinking and bold leadership — the perfect backdrop for a conference built on limitless possibility.
Crisp winter weather with daytime highs in the mid-40s and colder evenings. Clear air, bright skies, and snow-capped Rockies as a backdrop.
Mountain Time (GMT-7), offering a smooth transition for travelers and plenty of daylight to make the most of your experience.
Distributed at onsite registration and required for entrance to all Convention functions.
One of the most iconic summits in the Rockies. Take the scenic drive or the cog railway — the sweeping views remind you what it feels like to aim higher.
Walk among towering red-rock formations set against snow-capped peaks. A world-renowned landmark just minutes from the hotel, delivering unforgettable scenery and a sense of awe.
Just minutes from our host hotel, the Academy stands as a symbol of discipline, innovation, and limitless potential — its striking architecture setting the tone for the conference.
A vibrant, walkable district filled with local restaurants, craft breweries, boutiques, and galleries — ideal for casual networking or unwinding after sessions.
A charming mountain town known for its mineral springs, eclectic shops, and access to the famous Manitou Incline — a true testament to pushing boundaries.
A beautiful, accessible area for hiking and biking with layered red-rock walls and wide-open views — a quieter alternative to Garden of the Gods.
We are excited to announce a new partnership with Wounded Warrior Project (WWP). Fundraising efforts during convention will support WWP's dedication to the total well-being of post-9/11 wounded, ill, or injured veterans and their families. From mental health and physical wellness to VA benefits assistance, peer support, and more, this organization is changing the way our nation cares for veterans and helping them thrive for a lifetime.
Maaco Foundation will host a warrior from their Warrior Speak team to share their story, representatives from the local chapter will join us during the vendor tradeshow, and much more!
Extend your time in Colorado with a high-energy winter getaway in the Rockies. After the conference wraps, head straight into the mountains for two days of fresh powder, alpine views, and the unmistakable thrill of Breckenridge in peak ski season.
Hosted group transfer. Check into the Hotel Alpenrock, a Hilton Curio Collection property sitting at the base of Lift 9 and walking distance to the Village. Settle into the mountain resort and enjoy the evening in one of Colorado's most iconic ski towns.
A full day of skiing and snow adventure. Whether you're carving black diamonds or cruising the groomers, Breck delivers unforgettable runs.
Wrap up your winter escape with a comfortable return group transfer to Denver International Airport.
Registration and travel information will be collected during the conference registration process.
Register by October 1st to lock in the early rate and enter the Grand Prize Drawing. Together, we'll reach new heights.
Register Now