Sky's the Limit

2027 Maaco
Convention

Hotel Polaris — Colorado Springs, CO
January 26–29, 2027
At the gates of the U.S. Air Force Academy
Sky's the Limit — Maaco Convention 2027 logo
Register by September 1st to be entered into the Convention Grand Prize Drawing — three exceptional prizes awarded live at the event.
Welcome

Together, the Sky's the Limit

We look forward to gathering with our Maaco family at the gates of the United States Air Force Academy, a place where ambition, discipline, and possibility converge. We hope you'll join us as we connect, collaborate, and explore new ways to harness information, strengthen performance, and lead with clarity and confidence — always with Maaco at your side.

We're excited to welcome you to Colorado Springs, where the mountains rise, the Academy inspires, and the theme guides. Together, we'll learn from top industry leaders, build meaningful connections with fellow owners and sponsors, and gain the tools, insights, and resources to elevate your business — not just to the next level, but to new heights entirely. Together, this is your opportunity to expand your vision, sharpen your leadership, and chart a course toward a future with no ceiling on what you can achieve.

Schedule of Events

Four Days to Aim Higher

A full schedule of business sessions, networking, the vendor showcase, and the Gala Awards Dinner is being finalized. Detailed timing will be shared here and during registration.

Jan 26

Arrivals & Welcome Reception

Jan 27

Business Sessions & Keynote

Jan 28

Sessions & Vendor Showcase

Jan 29

Gala Awards Dinner & Farewell

Registration & Fees

Reserve Your Place

The following fees apply during registration. A badge and registration are required to attend any Maaco event.

Best Value
$395
Early Attendee
Adult attendee — must register by September 1, 2026
$495
Attendee
Adult attendee registration fee
$395
Adult Guest
Adult guest registration
$150
Children Under 16
Registration fee per child
Cancellation Policy — Cancellation requests must be submitted in writing to the Driven Brands Convention Office at corinne@cmievent.com. All refunds are subject to a $50 administration fee. All convention passes cancelled after December 1, 2026, are non-refundable. Some exceptions may apply.
Register at cmievent.swoogo.com/maaco2027
Accommodations

Hotel Polaris

Hotel Polaris is a resort-style, mid-century modern hotel inspired by aviation. A AAA Diamond Hotel, it sits in Colorado Springs at the heart of the attractions and experiences of Colorado's popular Pikes Peak region.

8989 North Gate Blvd, Colorado Springs, CO 80921
thehotelpolaris.com

Room Reservations

As a guest of the Maaco Convention, you are responsible for booking your own accommodations.

  • Group rate of $169/night + taxes & fees, secured and bookable direct with the hotel.
  • One-night deposit required at reservation — refundable if cancelled at least 24 hours before arrival (by 4:00 MST).
  • For pre- or post-group dates, call the Reservation Team at 833-311-5581 to inquire about availability.
Book Your Hotel Room
Travel & Transportation

Getting to Colorado Springs

You are responsible for booking your own flights and securing ground transfers to and from the resort.

✈ Flights

Fly directly into Colorado Springs Airport (COS). Alternatively, travelers often use Denver International Airport (DEN), located about 56 miles north.

🚗 Airport Transfers

From Colorado Springs (COS): Uber, Lyft, taxis, and rental cars are readily available for the approximately 25-minute transfer to the hotel.

From Denver (DEN): Rideshare, rental cars, and shared shuttles are available. The drive is approximately 1 hour depending on traffic.

Keynote Speaker

Rise Above Resilience

Col. Nicole Malachowski, USAF (Ret.)

Nicole Malachowski

First Woman Thunderbird Pilot Combat Veteran · Fighter Squadron Commander White House Fellow & Adviser

Col. Nicole Malachowski, USAF (Ret.), defies expectations. As the first woman pilot to join the Thunderbirds Air Demonstration Squadron, a combat veteran, and a White House Fellow, her 21-year Air Force career was filled with groundbreaking achievements. She has been inducted into both the National Women's Hall of Fame and the Women in Aviation International Pioneer Hall of Fame — and even has a Star Trek starship named in her honor.

Nicole's life took an unexpected turn when a tick-borne illness left her unable to walk or speak for nearly nine months, but her resilience and determination helped her overcome the odds. Today, she inspires audiences with stories from her military career and personal journey, urging people to rise above resilience and embrace resurgence.

General Information

About Colorado Springs

Nestled at the base of the Rocky Mountains, Colorado Springs blends natural beauty with a spirit of ambition and exploration. From sweeping mountain vistas to its proud military heritage, the city inspires big thinking and bold leadership — the perfect backdrop for a conference built on limitless possibility.

Climate

Crisp winter weather with daytime highs in the mid-40s and colder evenings. Clear air, bright skies, and snow-capped Rockies as a backdrop.

Time Zone

Mountain Time (GMT-7), offering a smooth transition for travelers and plenty of daylight to make the most of your experience.

Attire

  • Business Sessions — Business Casual
  • Welcome Reception — Resort Casual
  • Gala Awards Dinner — Cocktail Attire
  • Vendor Showcase — Sky's the Limit

Name Badges

Distributed at onsite registration and required for entrance to all Convention functions.

Colorado Springs Highlights

Explore the Pikes Peak Region

Pikes Peak — America's Mountain

One of the most iconic summits in the Rockies. Take the scenic drive or the cog railway — the sweeping views remind you what it feels like to aim higher.

Garden of the Gods

Walk among towering red-rock formations set against snow-capped peaks. A world-renowned landmark just minutes from the hotel, delivering unforgettable scenery and a sense of awe.

U.S. Air Force Academy

Just minutes from our host hotel, the Academy stands as a symbol of discipline, innovation, and limitless potential — its striking architecture setting the tone for the conference.

Downtown Colorado Springs

A vibrant, walkable district filled with local restaurants, craft breweries, boutiques, and galleries — ideal for casual networking or unwinding after sessions.

Manitou Springs

A charming mountain town known for its mineral springs, eclectic shops, and access to the famous Manitou Incline — a true testament to pushing boundaries.

Red Rock Canyon Open Space

A beautiful, accessible area for hiking and biking with layered red-rock walls and wide-open views — a quieter alternative to Garden of the Gods.

Broadmoor Seven Falls

Seven cascading waterfalls tucked into a dramatic canyon. The combination of natural beauty and adventure makes it a standout experience for anyone looking to explore between conference events.

Maaco Gives Back

Partnering with Wounded Warrior Project

Wounded Warrior Project logo

We are excited to announce a new partnership with Wounded Warrior Project (WWP). Fundraising efforts during convention will support WWP's dedication to the total well-being of post-9/11 wounded, ill, or injured veterans and their families. From mental health and physical wellness to VA benefits assistance, peer support, and more, this organization is changing the way our nation cares for veterans and helping them thrive for a lifetime.

Maaco Foundation will host a warrior from their Warrior Speak team to share their story, representatives from the local chapter will join us during the vendor tradeshow, and much more!

Post-Conference Ski Weekend

Breckenridge Escape

Extend your time in Colorado with a high-energy winter getaway in the Rockies. After the conference wraps, head straight into the mountains for two days of fresh powder, alpine views, and the unmistakable thrill of Breckenridge in peak ski season.

Friday, January 29

Transfer to Breckenridge

Hosted group transfer. Settle into the mountain resort and enjoy the evening in one of Colorado's most iconic ski towns.

Saturday, January 30

Ski Breckenridge

A full day of skiing and snow adventure. Whether you're carving black diamonds or cruising the groomers, Breck delivers unforgettable runs.

Sunday, February 1

Transfer to Denver (DEN)

Wrap up your winter escape with a comfortable return group transfer to Denver International Airport.

Trip Inclusions

  • 2 nights at the host hotel in Breckenridge
  • 1 lift ticket (if selected at registration)
  • Hosted group transfer from the conference to Breckenridge
  • Hosted group return transfer to Denver International Airport on February 1
  • Meals, ski equipment rentals, and additional lift tickets are on your own

Cost

$1,500
Full package
$1,250
Transfers & hotel only (no lift tickets)
$300
Transfers only

Registration and travel information will be collected during the conference registration process.

Sky's the Limit

Join Us in Colorado Springs

Register by September 1st to lock in the early rate and enter the Grand Prize Drawing. Together, we'll reach new heights.

Register Now